I know many people won’t see the harm in this, but it’s one of those things that drives me crazy. We don’t dress our son in anything with licensed characters on it. No Disney, no Diago, no Transformers, or Marvel comic book heroes. My child is a child, not a billboard. He doesn’t even know who most all of these characters are. What frustrates me is that this has been slid into main stream culture so seductively that most people don’t even realize it. We are so used to seeing branded clothing on kids that most folks don’t bat an eyelash. Well, we bat. Yes, it’s harder to find clothes sometimes, especially kids sneakers, but this is a choice we have made and we intend to stand by it.
Of course, it’s only worse when they hit the teen years. Then it’s not cartoon characters, it’s brands. Abercrombie & Fitch (gag), Aeropostale, American Eagle. You can go buy overpriced clothes, just so they have that little logo on them. Instant popularity! Grrrr.